Instruction
Its about idea of application " Survival of the Grad", I have done the first part so you can have some idea about the app, you need to do the following parts:
1.Develop a survey on Qualtrics to measure potential consumers feedback to your concept statement:( at least I need 10 qustion )
a. Identify questions that will help you further develop your product. I.e., what parts do they like or dislike? (E.g. can they relate to the problem, etc.)
b. Identify questions that will help you further develop other aspects of your
marketing mix (price, place, promotion, service, etc.).
c. What is the current competition for your product? How do these competitors
rate among your target market? Are there competitor weaknesses that you can exploit?
d. Identify questions that will help you segment the market and develop a target market profile.
e. Include a question that helps to estimate potential future demand for your product.
2. You also need to develop customer metrics that can be used to measure performance once you have launched your product. Identify key customer metrics that you are interested in, and develop survey questions that will help you measure some of these key metrics (e.g. customer satisfaction, loyalty, retention rate, lifetime value, etc.).
3. How will the team go about analyzing the data collected from the two surveys? What kind of statistical analyses will be conducted for each survey?