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Its about idea of application " Survival of the Grad", I have done the first part so you can have some idea about the app, you need to do the following parts: 1.Develop a survey on Qualtrics to measure potential consumers feedback to your concept statement:( at least I need 10 qustion ) a. Identify questions that will help you further develop your product. I.e., what parts do they like or dislike? (E.g. can they relate to the problem, etc.) b. Identify questions that will help you further develop other aspects of your marketing mix (price, place, promotion, service, etc.). c. What is the current competition for your product? How do these competitors rate among your target market? Are there competitor weaknesses that you can exploit? d. Identify questions that will help you segment the market and develop a target market profile. e. Include a question that helps to estimate potential future demand for your product. 2. You also need to develop customer metrics that can be used to measure performance once you have launched your product. Identify key customer metrics that you are interested in, and develop survey questions that will help you measure some of these key metrics (e.g. customer satisfaction, loyalty, retention rate, lifetime value, etc.). 3. How will the team go about analyzing the data collected from the two surveys? What kind of statistical analyses will be conducted for each survey?

Date Posted: 30/10/2016
Category: Business
Due Date: 30/10/2016
Instruction
Its about idea of application " Survival of the Grad", I have done the first part so you can have some idea about the app, you need to do the following parts: 1.Develop a survey on Qualtrics to measure potential consumers feedback to your concept statement:( at least I need 10 qustion ) a. Identify questions that will help you further develop your product. I.e., what parts do they like or dislike? (E.g. can they relate to the problem, etc.) b. Identify questions that will help you further develop other aspects of your marketing mix (price, place, promotion, service, etc.). c. What is the current competition for your product? How do these competitors rate among your target market? Are there competitor weaknesses that you can exploit? d. Identify questions that will help you segment the market and develop a target market profile. e. Include a question that helps to estimate potential future demand for your product. 2. You also need to develop customer metrics that can be used to measure performance once you have launched your product. Identify key customer metrics that you are interested in, and develop survey questions that will help you measure some of these key metrics (e.g. customer satisfaction, loyalty, retention rate, lifetime value, etc.). 3. How will the team go about analyzing the data collected from the two surveys? What kind of statistical analyses will be conducted for each survey?
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  • Hello, did you understand the requirement
    User_8950 | Oct 30, 2016, 14:39 PM
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Expertresearcher 9 years, 11 months ago
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hi
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    User_3976 | Oct 30, 2016, 02:49 AM
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    honestwriter | Oct 30, 2016, 02:37 AM
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  • Hello, did you understand the requirement
    User_8950 | Oct 30, 2016, 14:38 PM
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kelvinrotich 9 years, 11 months ago
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  • Hello, did you understand the requirement
    User_8950 | Oct 30, 2016, 14:39 PM
  • Yes i do. Unless you have any further instructions
    kelvinrotich | Oct 30, 2016, 14:42 PM
  • it should be like essay questions based on the requirement and related to the product which is the app
    User_8950 | Oct 30, 2016, 14:44 PM
  • I mean survey qustions
    User_8950 | Oct 30, 2016, 14:45 PM
  • and please read the file that I upload so you can understand the app and what its functions
    User_8950 | Oct 30, 2016, 14:46 PM
  • Yes. Upload it and await my confirmation before you assign me
    kelvinrotich | Oct 30, 2016, 14:47 PM
  • ok
    User_8950 | Oct 30, 2016, 14:48 PM
  • Hello, i see only one file uploaded. Is it what you were talking about?
    kelvinrotich | Oct 30, 2016, 15:28 PM
  • Hello, i see only one file uploaded. Is it what you were talking about?
    kelvinrotich | Oct 30, 2016, 15:28 PM
  • yes, its the first part that I did
    User_8950 | Oct 30, 2016, 15:29 PM
  • it talks about the app and the concept of it
    User_8950 | Oct 30, 2016, 15:30 PM
  • Ooh, okay. You can assign me now
    kelvinrotich | Oct 30, 2016, 15:30 PM
  • so its clear now
    User_8950 | Oct 30, 2016, 15:31 PM
  • just make sure the questions is related to the app
    User_8950 | Oct 30, 2016, 15:31 PM
  • I will. How many hours do you want me to take?
    kelvinrotich | Oct 30, 2016, 15:34 PM
  • you can take until tomorrow morning
    User_8950 | Oct 30, 2016, 15:36 PM
  • but as soon as better
    User_8950 | Oct 30, 2016, 15:36 PM
  • Ok, you got it
    kelvinrotich | Oct 30, 2016, 15:47 PM
  • Thank you
    kelvinrotich | Oct 30, 2016, 15:50 PM
  • The work is done. Should I categorize the survey questions according to their purpose or should I just list them?
    kelvinrotich | Oct 31, 2016, 12:24 PM
  • Hello, please review the attachment and get back to me
    kelvinrotich | Oct 31, 2016, 13:02 PM
  • hi, what do you mean survey 1 and 2
    User_8950 | Oct 31, 2016, 13:36 PM
  • Oh, sorry, you can eliminate that and just leave part 1 and 2
    kelvinrotich | Oct 31, 2016, 14:14 PM
  • ok thank you
    User_8950 | Oct 31, 2016, 16:00 PM
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