Public Relations - The National Council on Aging's (NCOA) Center for Healthy Aging devotes itself to the promotion of exercise programs in America's senior population. The NCOA feels that the quality of life for seniors can be improved if they begin and maintain a mild to moderate exercise regimen. The organization distributes brochures, posters and videos to senior centers and residences to inform them on the benefits of including exercise as part of their daily schedule. It also directs seniors to low-cost or free exercise videos and classes for seniors to attend in their local communities. The organization feels that it is necessary for these services to be low-cost or free because of the budget constraints facing older citizens. Hispanic senior participation in NCOA health programs has steadily declined over the past few years. Many of the NCOA's co-sponsors have decided to drop or lessen funding for their programs if the number of Hispanic participants does not increase within the next two years; cooperating organizations feel that the program is worthwhile, but are concerned about its effectiveness. The NCOA is not sure why the number of Hispanic participants is declining, but it is thought that an increase in use of technological devices such as cable television, digital video recorders and computers has taken the place of activity in health programs like those sponsored by NCOA. Your job as the new public relations director of the NCOA's Center for Healthy Aging is to increase the number of Hispanic seniors participating in their programs. Use the ROPE model to design your campaign.

Public Relations - The National Council on Aging's (NCOA) Center for Healthy Aging devotes itself to the promotion of exercise programs in America's senior population. The NCOA feels that the quality of life for seniors can be improved if they begin and maintain a mild to moderate exercise regimen. The organization distributes brochures, posters and videos to senior centers and residences to inform them on the benefits of including exercise as part of their daily schedule. It also directs seniors to low-cost or free exercise videos and classes for seniors to attend in their local communities. The organization feels that it is necessary for these services to be low-cost or free because of the budget constraints facing older citizens.

Hispanic senior participation in NCOA health programs has steadily declined over the past few years. Many of the NCOA's co-sponsors have decided to drop or lessen funding for their programs if the number of Hispanic participants does not increase within the next two years; cooperating organizations feel that the program is worthwhile, but are concerned about its effectiveness. The NCOA is not sure why the number of Hispanic participants is declining, but it is thought that an increase in use of technological devices such as cable television, digital video recorders and computers has taken the place of activity in health programs like those sponsored by NCOA.

Your job as the new public relations director of the NCOA's Center for Healthy Aging is to increase the number of Hispanic seniors participating in their programs. Use the ROPE model to design your campaign.




Assignment guidelines: The length of the analysis should be 3 pages. A paper of only 2 1/2 pages, for example, will receive points off.
Use 12pt. Times New Roman font. Pages should be double-spaced with 1 in. margins all around. No bold or italicized type should dominate the page.
Tabs should be no more than 1/4". If you don't know how to set tabs, get someone to show you how.
Have your name, the assignment number, and the page number in the header on each page. For example: John Doe, Assignment 1, p. 1
Write in business-communication style. Do not use first-person unless the assignment specifically asks for your perspective and avoid passive voice when possible.
When you use sources use APA citation and reference style.
Spell check your paper before turning it in. Read your paper before turning it in. Be sure to watch out for grammar and spelling errors. As this is a writing course, points will be deducted for submissions that are poorly written and contain grammatical and spelling errors. One point will be deducted for each error.