Instruction
this is work in Marketing Research class I need it after 3 hours from now in good quality this is the instructions : Midterm Exam: Marketing Research, Submission Deadline: Wednesday November 2, Midnight It is believed that different aspects of product design can impact customers evaluations of a product. Think about a research design to test this proposition. Note that this is a very broad statement. You need to focus on a few specific aspects of product design. Also note that you need to think about a specific dependent variable that reflects evaluation of a product. Make sure you do the following: 1. Identify and define the variables/constructs you are considering. 2. What qualitative research method(s) are you going to apply to gain more insight about your proposition/hypothesis. Provide details of the method, the sample, and data collection and analysis. (Remember this is the qualitative phase) 3. How might the insight from the qualitative phase help refine your propositions/hypotheses. 4. What are your dependent, independent, moderating, and mediating variable(s)? (Remember you dont have to have a moderation or mediation effect.) 5. Suggest ways that you can measure the variables. 6. Conceptually argue for the reliability and validity of your design.