Instruction
I have discussion board and I should comment for two so I posted two discussions and I need each comment for each 1-A global strategy allows a firm to develop a standard product or service and sees the world as a single global market with little adaptation to meet local preferences. such a strategy can be complex to develop and pursue and therefore it is not meant for all firms to use. There is considerable cost, expertise, branding efforts and enlarged scale that is involved with a global strategy. It is not all firms that have attained this level of resources required to pursue a global strategy. Invariably, this means that it is not all firms that can develop global strategy and firms that do not develop global strategy will not necessarily fail. Many businesses still do well satisfying their immediate market because their level of operations is not big enough to warrant them going global. some firms have great capability and competence in meeting the need of their immediate market like no other competitor. Such firms will continue to leverage on their local abilities and understanding of the local markets to remain competitive. This might be their guarantee for growth in the medium to long term.
On the other hand, firms whose operations have grown drastically and that can pull their required resources together might want to consider a global strategy. This will only be made possible when they develop competencies for a global strategy. Failure to adopt a global strategy by such firms might be the beginning of their failure. This is because big firms with bigger operations and larger market share will likely want to continue growing and the best avenue for such growth is in the international market. When bigger firms fail to adopt a global strategy, there is great possibility that new entrants into the industry will continue to erode their market share. A firm is doom to fail if its market share is continuously eroded and it does not seek means for growth.
Conclusively, firms should consider their size, competencies and level of their immediate market before deciding to adopt a global strategy. The fundamentals of a global strategy should also be well understood and the right approach adopted in order to enjoy the benefits of a global strategy. It is not written in black and white that the absence of a global strategy means failure for the firm. 2-The decision whether to pursue a global strategy or not is one of the vital and sensitive decisions that a firm needs to make. Firms do not go international just because every other firm is doing so or just because the management share the sentiments of going international. There are many considerations that should be placed on the table to determine if and when a firm should develop a global strategy. It is not the absence of a global strategy but the right answer and determination of if and when to pursue global strategy that will spell doom or growth for the firm. Starting with determining when a firm should develop a global strategy, it is most common and ideal for firms to pursue global strategy when the growth potential in the home market is shrinking, when there are many competitors in the home market and when profitability starts to decline. These are the indicators that it is time for a firm develop a global strategy in order to reduce the negative consequence of competition in the home market.
Secondly, the question of if a firm should pursue a global strategy is another factor to consider. Despite the presence of many competitors in the home market, shrinking growth potential and declining profitability; a firm needs to determine if a global strategy is right for it. What determines if a firm should develop a global strategy is the ability of the firm to deploy the right competencies to compete internationally. It is not all firms that have the competencies to pursue a global strategy. More so, competencies are developed over time and if a firm has developed such competencies it might be able to have a global strategy.
In my submission, the wrong assessment of when and if a firm should pursue a global strategy is what will spell doom for a firm. The absence of a global strategy itself is not a guaranty for failure. Many firms still grow and do well in the absence of a global strategy and what this means is that a global strategy is not the overall panacea.
plz get it done in 6 hours plz . thanks