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Former Uber employee, Susan Fowler, was hired as an engineer in November 2015 and left in December 2016. According to a blog she authored, she had to deal with a string of sexual harassment incidents during her tenure there. My question: How do you think this incident will affect the reputation and sales of Uber as a company? Will the damage be temporary or permanent? How will the competition react? Thinking about Chapter 14, how can Uber try and change the perception of their company from a public relations perspective? What should Uber do to make sure this doesnt happen again? Ive provided a few links below to help you answer the question in addition to Susans original blog. https://www.susanjfowler.com/blog/2017/2/19/reflecting-on-one-very-strange-year-at-uber http://www.nbcnews.com/tech/tech-news/uber-hires-eric-holder-investigate-sexual-harassment-claims-n723426

Date Posted: 26/02/2017
Category: Business
Due Date: 27/02/2017
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Former Uber employee, Susan Fowler, was hired as an engineer in November 2015 and left in December 2016. According to a blog she authored, she had to deal with a string of sexual harassment incidents during her tenure there. My question: How do you think this incident will affect the reputation and sales of Uber as a company? Will the damage be temporary or permanent? How will the competition react? Thinking about Chapter 14, how can Uber try and change the perception of their company from a public relations perspective? What should Uber do to make sure this doesnt happen again? Ive provided a few links below to help you answer the question in addition to Susans original blog. https://www.susanjfowler.com/blog/2017/2/19/reflecting-on-one-very-strange-year-at-uber http://www.nbcnews.com/tech/tech-news/uber-hires-eric-holder-investigate-sexual-harassment-claims-n723426
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