Instruction
Discuss the ways in which a company must have ethical marketing policies to guide their pricing, advertising, research and competitive strategies. Here are some questions you should consider answering:
What is ethical business and marketing? And what are some examples of ways in which a company can engage in unethical business and marketing practices? (example: pricing or deception)
Do individual research and provide an example of a company/brand and how they engaged in unethical marketing practice(s). Describe the specific unethical practice, the product (or service) involved and this could negatively impact the end consumer and society. (example: marketing cigarettes products to children/youth: http://www.tobaccoatlas.org/topic/marketing/ (Links to an external site.))
Respond USING marketing terminology and scholarly resources (including the text) to support your post. The original post should be substantial and filled with support. Cite your sources.
I'll add a bonus if reference the Consumer Protection Act as it relates to unethical business and marketing practices. Thanks!
200 word count minimum, does not have to be in any format.
Videos:
https://www.youtube.com/watch?v=sdQfId91Y0g
https://www.youtube.com/watch?v=sdQfId91Y0g
Online material:
http://www.slideshare.net/rayjenndanielleferriols/chapter-2-mktg-33549437
http://www.slideshare.net/ashekimran/chapter20-49112031?qid=2599d27d-3157-4e17-bb3d-ccb8b7b576ef&v=&b=&from_search=36
http://www.slideshare.net/rayjenndanielleferriols/chapter-3-marketing-33549458