Instruction
Review Boundless Chapters 5 and 6, videos and slides on Marketing research and segmentation.
Detail how a company must leverage market research and market segmentation to reach intended end user. Here are some questions you should consider answering:
Describe the relationship between market research and market segmentation? And why do they both matter in terms of marketing?
Name a few ways you can segment a market and its importance in how this helps you reach intended end consumer. (example: geographic)
Give a brief example of a product that you have recently purchased and how you think the use market segmentation may have worked to reach you, the intended customer. Include the specific market segment. (example: geographic)
Respond USING marketing terminology and scholarly resources (including the text) to support your post. The original post should be substantial and filled with support. Your two student reply posts should also have support from scholarly resources and the text. Cite your sources.