Marketing Plan Project Description Category : Write a paper of at least 900 words that introduces the topic for your final course project. This topic should present the initial ideas for a new product or service, or a repositioned product or service. You can create a new product for an entirely new organization, or use a product from an existing organization, or use a product from an existing organization that you believe needs to be redesigned to better meet market needs. Your new product idea should be original and your own idea. Include responses to the following questions: 1. Strategic Overview 1.a. What is the product or service you are selling? What are the distinct attributes and unique benefits it offers the target consumers? 2.b. In which specific market does this product compete? Does it have a niche? What hole in the market does it fill? 3.c. What is your organizations mission statement? What are its values? 4.d. What are your key marketing objectives for this plan? (Make sure they are S.M.A.R.T.) 3. Analysis of the Business Environment 1.a. Conduct a SWOT analysis. Include descriptions of major elements included in all four (4) categories. 2.b. Conduct a STEEP environmental analysis. Assess major trends that will influence the purchase and use of your product. 3.c. What brands or products are its direct competitors? What products are indirect competitors that solve some, if not all, of the customer needs? What are the distinct points of difference? 4.d. What additional information would you like to have in order to expand your market knowledge? How would you go about obtaining this information? 4. Market Research Findings 1.a. Summarize the research you have identified that helps you understand the market and your customers. You can refer the reader to other parts of the paper as well. 2.b. What additional information would you like to have that is not available to you through secondary research? 3.c. What types of primary research would you want to conduct prior to launch in order to answer the most important questions? 4.d. What are the obstacles to conducting this research and gaining meaningful answers from it? Format your paper using West Writing Style Handbook guidelines. Include a minimum of three sources, which may consist of readings from the University Library, your text, and other selections. Your textbook does not count towards the three source minimum. Ensure, when you receive feedback for this submitted assignment, that your instructor has approved your topic, before continuing with the project in proceeding weeks.

Marketing Plan Project Description Category : Write a paper of at least 900 words that introduces the topic for your final course project. This topic should present the initial ideas for a new product or service, or a repositioned product or service. You can create a new product for an entirely new organization, or use a product from an existing organization, or use a product from an existing organization that you believe needs to be redesigned to better meet market needs. Your new product idea should be original and your own idea. Include responses to the following questions: 1. Strategic Overview 1.a. What is the product or service you are selling? What are the distinct attributes and unique benefits it offers the target consumers? 2.b. In which specific market does this product compete? Does it have a niche? What hole in the market does it fill? 3.c. What is your organizations mission statement? What are its values? 4.d. What are your key marketing objectives for this plan? (Make sure they are S.M.A.R.T.) 3. Analysis of the Business Environment 1.a. Conduct a SWOT analysis. Include descriptions of major elements included in all four (4) categories. 2.b. Conduct a STEEP environmental analysis. Assess major trends that will influence the purchase and use of your product. 3.c. What brands or products are its direct competitors? What products are indirect competitors that solve some, if not all, of the customer needs? What are the distinct points of difference? 4.d. What additional information would you like to have in order to expand your market knowledge? How would you go about obtaining this information? 4. Market Research Findings 1.a. Summarize the research you have identified that helps you understand the market and your customers. You can refer the reader to other parts of the paper as well. 2.b. What additional information would you like to have that is not available to you through secondary research? 3.c. What types of primary research would you want to conduct prior to launch in order to answer the most important questions? 4.d. What are the obstacles to conducting this research and gaining meaningful answers from it? Format your paper using West Writing Style Handbook guidelines. Include a minimum of three sources, which may consist of readings from the University Library, your text, and other selections. Your textbook does not count towards the three source minimum. Ensure, when you receive feedback for this submitted assignment, that your instructor has approved your topic, before continuing with the project in proceeding weeks.