Instruction
Each category below is worth ten (10) points,
For each of the following categories, please identify/explain the ethical issues presented by
marketing in the category, identify an advertisement (print, television, or internet) in each category,
identify the advertisements target market/audience, and discuss the ethical issues related to each
identified advertisement, noting any changes you would recommend if you were working on the ad
campaign. For those advertisements in print, please either provide a scanned copy of the
advertisement or attach a photograph of the same. For those advertisements on television or the
internet, please provide a link to the video or image of the advertisement. Should you not be able
to provide the requested information for the advertisement, please identify the name of the company
and product advertised and describe, with specificity, the nature/content of the advertisement.
(1) Alcohol, tobacco, or e-cigarettes/vapes;
(2) Firearms, hunting/personal defense knives, home/self-defense products;
(3) Prescription medication - mental health or pain;
(4) Prescription medication - other chronic conditions;
(5) Luxury goods;
(6) Grocery store convenience food (ex: chips, cookies, snack packs, frozen meals);
(7) Fast food;
(8) Insurance (ex: life, automobile, health, supplemental);
(9) Contraceptives and personal lubricant; and,
(10) Finance (personal lending and credit cards).