Choose four brands For each brand design an advertising approach that leverages one of the four spheres of experiential advertising Each brand should employ a different sphere (which means once you use a sphere for one brand, then you cannot use for another). Note: All of your proposals must be original. You should not propose anything the brand is or has done in the past. Do so will lose all credit for that proposal. In your report, be sure that for each brand you Identify which sphere you are leveraging Explain your strategic approach to leveraging that sphere, including What is it? Who would it target? How would it work/happen? Where would it be employed? When would it be useful? Most importantly, discuss why your approach is appropriate for the particular brand using that specific sphere. (Be sure to connect the why with the rationale discuss in the Rayport article.) Explain how this approach will build brand equity and at what level of the brand resonance model. 3-4 pages, double spaced.

Choose four brands For each brand design an advertising approach that leverages one of the four spheres of experiential advertising Each brand should employ a different sphere (which means once you use a sphere for one brand, then you cannot use for another). Note: All of your proposals must be original. You should not propose anything the brand is or has done in the past. Do so will lose all credit for that proposal. In your report, be sure that for each brand you Identify which sphere you are leveraging Explain your strategic approach to leveraging that sphere, including What is it? Who would it target? How would it work/happen? Where would it be employed? When would it be useful? Most importantly, discuss why your approach is appropriate for the particular brand using that specific sphere. (Be sure to connect the why with the rationale discuss in the Rayport article.) Explain how this approach will build brand equity and at what level of the brand resonance model. 3-4 pages, double spaced.