Project Assignment Part 2 Starbucks, the same company chosen for Project Part I (the company that is proposing an expansion opportunity overseas), conduct research on the proposed "overseas" country. Specifically focus on the culture and cultural exchange of the country. For the culture, review the web site http://geert-hofstede.com/ or similar resources to compare the cultural differences between the US and the company in your project. Identify the cultural differences and consider the cultural exchange. In addition, research and choose the best distributions method: Product/Market, Pricing, and Positioning. In your paper Identify the following: Cultural differences Cultural exchange Distribution Methods Product/Market Pricing Positioning The requirements below must be met for your paper to be accepted and graded: Write 1000+ words using Microsoft Word in APA style, see example below. Use font size 12 and 1 margins. Include cover page and reference page. At least 80% of your paper must be original content/writing. No more than 20% of your content/information may come from references. Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement. Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

Project Assignment Part 2

Starbucks, the same company chosen for Project Part I (the company that is proposing an expansion opportunity overseas), conduct research on the proposed "overseas" country.

Specifically focus on the culture and cultural exchange of the country.

For the culture, review the web site http://geert-hofstede.com/ or similar resources to compare the cultural differences between the US and the company in your project. Identify the cultural differences and consider the cultural exchange.

In addition, research and choose the best distributions method: Product/Market, Pricing, and Positioning.

In your paper Identify the following:

Cultural differences
Cultural exchange
Distribution Methods
Product/Market
Pricing
Positioning

The requirements below must be met for your paper to be accepted and graded:

Write 1000+ words using Microsoft Word in APA style, see example below.
Use font size 12 and 1 margins.
Include cover page and reference page.
At least 80% of your paper must be original content/writing.
No more than 20% of your content/information may come from references.
Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

User_10298 added on 05/16/17 at 05:35 PM (PST):

The first part of the project will identify the company of choice that will seek an expansion opportunity to an oversee area of choice. Be sure to identify the country and mode of entry. In addition, provide an introduction and overview of the selected company along with an initial analysis of the growth opportunity.

Part 1 must include the following:

Introduction:

Provide an introduction and overview of the selected company along with an initial analysis of the growth opportunity.

Identify the following:

Country of choice
Mode of entry

User_10298 added on 05/16/17 at 05:36 PM (PST):

The first part of the project will identify the company of choice that will seek an expansion opportunity to an oversee area of choice. Be sure to identify the country and mode of entry. In addition, provide an introduction and overview of the selected company along with an initial analysis of the growth opportunity.

Part 1 must include the following:

Introduction:

Provide an introduction and overview of the selected company along with an initial analysis of the growth opportunity.

Identify the following:

Country of choice
Mode of entry