BUA 351 - INDUSTRY PROJECT FORMAT AND CONTENT INSTRUCTIONS Every bullet point in the outline must be covered in some fashion in your written analysis or the appendix. If a particular point is not significant (in your view) you still need to include the point and a brief explanation why you do not feel it is significant. Bullet point responses are usually only two or three sentences long. I'm not looking for long narrative responses. You need to make your point and move on. Points: 100 for the written analysis and 100 for the oral presentation. Combined points to 100 for 50% of total course grade. Executive Summary 2 points: Introduce your industry in 2 or 3 short (five- to sevensentence) paragraphs. The introduction frames your research and defines not only what you will be analyzing, but also what you will not b 1. The Industry's Dominant Economic Features 3 points This section must include: Market size, Scope of rivalry, Growth rate and what stage of the life cycle is the industry in, Number of rivals and their relative size, Prevalence of forward/backwards integration, channels of distribution, pace of process and product technology change, Whether products are highly differentiated or very similar, To what extent are economies of scale in purchasing, distribution, advertising, etc. important, To what extent do learning curves exist, Are high rates of capacity utilization important for profitability What are the historical levels of profitability Are there segments within the industry If so, what are they, and how do their presence effect firms, strategies, competition, and levels of profitability within each segment 2. Porter's Five Forces - 25 points For each of the five forces: What are the issues that represent high or low power Determine whether or not, collectively, the force affects the attractiveness of the industry. After you have gone through all five forces, be sure to include a summary of your analysis and what it means for the industry If the industry is segmented, be sure to include a brief discussion of that fact and how the forces might differ across the different segments. 3. The Drivers of Change in the Industry and Their Impact 5 points The drivers of change section must include: Long term growth rate Who buys the product and how they use it Significance of product innovation & technological change Marketing innovation Entry/exits of major firms Diffusion of technological know-how Impact of Globalization Changes in costs and efficiencies Emerging buyer preferences (shift towards differentiation or commodity) Regulatory influences Changes in societal concerns, attitudes, lifestyles Reductions in uncertainty and risk in the industry over time. 4. Key Success Factors for Competitive Success 3 points What are the 3-4 key industry issues/factors that have the strongest relationship with success and profitability? Do these KSFs vary by segment? How are these KSFs likely to vary over time? What are the implications of this evolution? 5. Industrys Attractiveness and Prospects for Long-Term Profitability 7 points Analysis of the industry's attractiveness must include: Growth potential, Will competitive forces strengthen, Will driving forces increase/decrease profitability, Which companys strategic position will improve/decline, How can firms insulate themselves from the unattractive forces in the industry, Degree of uncertainty and severity of problems confronting industry, Which types of firms/strategies seem to be most lucrative, Is this an attractive industry in which to participate? 10 pages

BUA 351 - INDUSTRY PROJECT FORMAT AND CONTENT INSTRUCTIONS Every bullet point in the outline must be covered in some fashion in your written analysis or the appendix. If a particular point is not significant (in your view) you still need to include the point and a brief explanation why you do not feel it is significant. Bullet point responses are usually only two or three sentences long. I'm not looking for long narrative responses. You need to make your point and move on. Points: 100 for the written analysis and 100 for the oral presentation. Combined points to 100 for 50% of total course grade. Executive Summary 2 points: Introduce your industry in 2 or 3 short (five- to sevensentence) paragraphs. The introduction frames your research and defines not only what you will be analyzing, but also what you will not b 1. The Industry's Dominant Economic Features 3 points This section must include: Market size, Scope of rivalry, Growth rate and what stage of the life cycle is the industry in, Number of rivals and their relative size, Prevalence of forward/backwards integration, channels of distribution, pace of process and product technology change, Whether products are highly differentiated or very similar, To what extent are economies of scale in purchasing, distribution, advertising, etc. important, To what extent do learning curves exist, Are high rates of capacity utilization important for profitability What are the historical levels of profitability Are there segments within the industry If so, what are they, and how do their presence effect firms, strategies, competition, and levels of profitability within each segment 2. Porter's Five Forces - 25 points For each of the five forces: What are the issues that represent high or low power Determine whether or not, collectively, the force affects the attractiveness of the industry. After you have gone through all five forces, be sure to include a summary of your analysis and what it means for the industry If the industry is segmented, be sure to include a brief discussion of that fact and how the forces might differ across the different segments. 3. The Drivers of Change in the Industry and Their Impact 5 points The drivers of change section must include: Long term growth rate Who buys the product and how they use it Significance of product innovation & technological change Marketing innovation Entry/exits of major firms Diffusion of technological know-how Impact of Globalization Changes in costs and efficiencies Emerging buyer preferences (shift towards differentiation or commodity) Regulatory influences Changes in societal concerns, attitudes, lifestyles Reductions in uncertainty and risk in the industry over time. 4. Key Success Factors for Competitive Success 3 points What are the 3-4 key industry issues/factors that have the strongest relationship with success and profitability? Do these KSFs vary by segment? How are these KSFs likely to vary over time? What are the implications of this evolution? 5. Industrys Attractiveness and Prospects for Long-Term Profitability 7 points Analysis of the industry's attractiveness must include: Growth potential, Will competitive forces strengthen, Will driving forces increase/decrease profitability, Which companys strategic position will improve/decline, How can firms insulate themselves from the unattractive forces in the industry, Degree of uncertainty and severity of problems confronting industry, Which types of firms/strategies seem to be most lucrative, Is this an attractive industry in which to participate? 10 pages