Instructions for Capstone Project Part 4 There are TWO PARTS to this week's Capstone Project Assignment. You MUST DO BOTH. Assignment Part 1 Its time to finalize your research and put together your final proposal. Below is the summary of what is required for the final written proposal. Project Part 4 is the final written analysis of your companys strategic plan. Be sure to include: Summary Executive Summary Combine all of the previous project parts, incorporating any feedback received from your instructor into the final written paper. Required Sections include: Part 1: Introduction Introduction and overview of your selected company along with an initial analysis of the growth opportunity Country of Choice Mode of Entry Part 2: Cultural Exchange and Marketing Strategy Cultural Differences Distributions Methods: Product/Market, Pricing and Positioning Part 3 Strategic Audit Internal Environment External Environment Strengths Problem Analysis Recommendations and Implementation Costs Evaluation and Control Processes Submit your final written analysis of the companys strategic plan for the expansion opportunity overseas. The requirements below must be met for your paper to be accepted and graded: Write 3000+ words using Microsoft Word in APA style, see example below. Use font size 12 and 1 margins. Include cover page and reference page. At least 80% of your paper must be original content/writing. No more than 20% of your content/information may come from references. Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement. Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style. Assignment Part 2 Step 1: Create a PowerPoint Presentation Highlight the Expansion Proposal Create a 10-15 minute PowerPoint presentation in which you describe in detail the key decisions you made in Project Parts 1, 2, and 3 and the reasons for those decisions. Include any additional items of your choice to support the proposal for expansion. The presentation should be between 10 to 15 slides in length, not including the title and reference slide.

Instructions for Project Part 4

There are TWO PARTS to this week's Project Assignment.

Assignment Part 1

Its time to finalize your research and put together your final proposal. Below is the summary of what is required for the final written proposal.

Project Part 4 is the final written analysis of your companys strategic plan. Be sure to include:

Summary
Executive Summary

Combine all of the previous project parts, incorporating any feedback received from your instructor into the final written paper.

Required Sections include:

Part 1: Introduction

Introduction and overview of your selected company along with an initial analysis of the growth opportunity
Country of Choice
Mode of Entry

Part 2: Cultural Exchange and Marketing Strategy

Cultural Differences
Distributions Methods: Product/Market, Pricing and Positioning

Part 3 Strategic Audit

Internal Environment
External Environment
Strengths
Problem Analysis
Recommendations and Implementation Costs
Evaluation and Control Processes

Submit your final written analysis of the companys strategic plan for the expansion opportunity overseas.

The requirements below must be met for your paper to be accepted and graded:

Write 3000+ words using Microsoft Word in APA style, see example below.
Use font size 12 and 1 margins.
Include cover page and reference page.
At least 80% of your paper must be original content/writing.
No more than 20% of your content/information may come from references.
Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.


Assignment Part 2

Step 1: Create a PowerPoint Presentation Highlight the Expansion Proposal

Create a 10-15 minute PowerPoint presentation in which you describe in detail the key decisions you made in Project Parts 1, 2, and 3 and the reasons for those decisions. Include any additional items of your choice to support the proposal for expansion. The presentation should be between 10 to 15 slides in length, not including the title and reference slide.