about 7 pages B. 1. Analysis of the industry's attractiveness must include: Growth potential, Will competitive forces strengthen, Will driving forces increase/decrease profitability, Which companys strategic position will improve/decline, How can firms insulate themselves from the unattractive forces in the industry, Degree of uncertainty and severity of problems confronting industry, Which types of firms/strategies seem to be most lucrative, Is this an attractive industry in which to participate? COMPETITOR ANALYSIS (MILESTONE #2) Companies in the Strongest/Weakest Positions 5 points Identify two or three firms with which your company competes: Discuss how each has positioned, or tried to position, themselves, in their industry. Are there positions in the industry that are more attractive than others? What strategies do each of these rivals pursue? What are their financial performances? Identify characteristics that differentiate the companies from each other o quality/price o geographic coverage o vertical integration o product line breadth o distribution, or service ********************** Please use 12-point, Times Roman type for your papers. (That's the typeface you're now reading.) All pages should have 1-inch margins. Use appropriate headings throughout and number each page. Papers must follow the APA citation guidelines Papers not submitted by due dates will lose points for every 24-hour period they are late. Don't wait until the last minute to create your paper in one of the computer labs. Submitting a paper late because of problems in one of the computer labs is not an acceptable excuse. If you use the labs to create your paper, you must save the paper to disk and email a copy of the finished paper to yourself before logging off of the lab computer. Lab computers are configured not to save files. If you log off before you save the paper to disk/USB and email the paper to yourself, you will lose it. Once the content of your paper is assessed and graded, additional points will be deducted if your paper does not observe the format guidelines discussed above. Finally, the following suggestions are designed to improve the way subjective assignments are graded. It is important to understand that in the work world managers salaries, job assignments, and promotions are often based on similar subjective appraisals. Subjective does not mean arbitrary or unfounded. Grades are influenced by the degree of effort in the following factors: Meets requirements for the assignment. Presence of innovative and creative ideas not found in other students papers and presentations. Effective use of concepts from the text or course. Degree of obvious research. Content, structure, grammar, readability Properly and consistently cited sources

about 7 pages B. 1. Analysis of the industry's attractiveness must include: Growth potential, Will competitive forces strengthen, Will driving forces increase/decrease profitability, Which companys strategic position will improve/decline, How can firms insulate themselves from the unattractive forces in the industry, Degree of uncertainty and severity of problems confronting industry, Which types of firms/strategies seem to be most lucrative, Is this an attractive industry in which to participate? COMPETITOR ANALYSIS (MILESTONE #2) Companies in the Strongest/Weakest Positions 5 points Identify two or three firms with which your company competes: Discuss how each has positioned, or tried to position, themselves, in their industry. Are there positions in the industry that are more attractive than others? What strategies do each of these rivals pursue? What are their financial performances? Identify characteristics that differentiate the companies from each other o quality/price o geographic coverage o vertical integration o product line breadth o distribution, or service ********************** Please use 12-point, Times Roman type for your papers. (That's the typeface you're now reading.) All pages should have 1-inch margins. Use appropriate headings throughout and number each page. Papers must follow the APA citation guidelines Papers not submitted by due dates will lose points for every 24-hour period they are late. Don't wait until the last minute to create your paper in one of the computer labs. Submitting a paper late because of problems in one of the computer labs is not an acceptable excuse. If you use the labs to create your paper, you must save the paper to disk and email a copy of the finished paper to yourself before logging off of the lab computer. Lab computers are configured not to save files. If you log off before you save the paper to disk/USB and email the paper to yourself, you will lose it. Once the content of your paper is assessed and graded, additional points will be deducted if your paper does not observe the format guidelines discussed above. Finally, the following suggestions are designed to improve the way subjective assignments are graded. It is important to understand that in the work world managers salaries, job assignments, and promotions are often based on similar subjective appraisals. Subjective does not mean arbitrary or unfounded. Grades are influenced by the degree of effort in the following factors: Meets requirements for the assignment. Presence of innovative and creative ideas not found in other students papers and presentations. Effective use of concepts from the text or course. Degree of obvious research. Content, structure, grammar, readability Properly and consistently cited sources