Instruction
READ THE INSTRUCTION AND DO CAREFULLY. I WANT THIS AFTER 12 HOURS Data Aggregators
You are to research the topic of Data Aggregators and write a 2 to 4 page paper that addresses the following:
1. What is a data aggregator?
2. What purpose do they serve?
3. Who are the main companies involved in data aggregation be sure that your paper includes a discussion of the company Acxiom (article posted on Blackboard).
4. What are the ethical issues associated with data aggregation?
5. Are there specific instances in the article that raise ethical red flags? privacy red flags?
6. What are the concerns from an individual (or consumer) perspective? Give specific examples if possible.
7. Do consumers have any way of protecting their data from aggregators?
8. What benefits can a company derive from purchasing data from a data aggregator?
You are not simply to answer the questions. Instead, you are to write a coherent, well thought out paper, which minimally addresses the questions above. Be sure to include a works cited list.