Instruction
marketing management
The major project for this class isto write aMarketing plan on one of the following companies. Dunkin Donuts or Starbucks. Please read the Marketing plan guidelines (rubric) found in the link posted in the course documents section. Also explore the web links(external links) section for links to marketing plans to give you some guidance in how to approach this project, particularly the Sample Marketing Plan pdf posted at the bottom of the external links section and the bottom of the assignment section.The plan is worth 25% of your total grade and is to be submitted in 3 parts. The parts are to follow the heading in the Marketing plan rubric also posted in the assignment section. These are established companies. For this assignment do a plan based on the company as it exists today.