The same content can be presented in drastically different manners. Such is the case with grid design and freeform design. Paul Martin Lester (2011) describes grid design as a "geometric approach based on horizontal and vertical lines and the basic forms of squares, rectangles, and circles" (p. 186). A uniform, modular presentation is often prevalent in grid designs. Grid styles, according to Lester, "attempted to give objective, unemotional organization to graphic design" (p. 186). Freeform styles developed from art nouveau, the Dada movement, art deco, pop art, punk, new wave, and hip hop genres. As Lester (2011) notes, the freeform artistic style is noted for "free flowing placement of text and other graphic elements within a design's frame" (p. 186). Freeform style was often displayed in Harper's Monthly magazine covers and by artists Maxfield Parrish and Will Bradley in the mid 1890s. Freeform typically lacks symmetry and harmony and often encourages a more emotional response from the reader. Directions Create two variations of the same informationone using a grid and the other a free-form design. Use the following information for your two designs: Size: 6 inches wide by 9 inches tall. Tagline: Refresh Yourself at the One-Stop Graphics Source. Company: Print & Bean Shoppe. Copy: We provide all your printing and design needs. Copy2: Serving a full line of specialty coffee and tea. Copy3: 6879 Marionette Avenue. Copy4: Saint Paul, MN 55101. You may use any design program to construct your designs and are welcome to incorporate clipart or images. Your clipart or images should be copyright-free. Each design should exhibit a solid understanding of the principles of design. Although different texts and resources present design in slightly different terms, the general concepts remain the same. Remember, there is not one correct answer or solution to this assessment. There are simply more effective and less effective visual solutions. Your goal is to create the most effective and visually compelling designs. You may find it necessary to make many attempts until you create the most effective designs. Design Requirements Your designs should meet the following requirements: Accurately apply grid and freeform design styles. Apply the principles of design. Create your designs in color. Use color combinations that reinforce the design concept. Use type selections that reinforce content and format. Create effective designs that attract the viewers' initial attention and encourage sustained visual engagement. Save the font library and design files in JPEG or PDF format for submission. Include a brief description for each design that explains how the principles of design influenced your design choices. Options for Drawing Most electronic drawing applications provide the option to save your work as a JPEG or PDF file, and you will need to choose a software program with this option to complete your assessment. The suggested programs for this assessment are GNU Image Manipulation Program (GIMP), which is available online for download free of charge, or Microsoft PowerPoint. Reference Lester, P. M. (2014). Visual communication: Images with messages (6th ed.). Belmont, CA: Cengage Learning.

The same content can be presented in drastically different manners. Such is the case with grid design and freeform design. Paul Martin Lester (2011) describes grid design as a "geometric approach based on horizontal and vertical lines and the basic forms of squares, rectangles, and circles" (p. 186). A uniform, modular presentation is often prevalent in grid designs. Grid styles, according to Lester, "attempted to give objective, unemotional organization to graphic design" (p. 186). Freeform styles developed from art nouveau, the Dada movement, art deco, pop art, punk, new wave, and hip hop genres. As Lester (2011) notes, the freeform artistic style is noted for "free flowing placement of text and other graphic elements within a design's frame" (p. 186). Freeform style was often displayed in Harper's Monthly magazine covers and by artists Maxfield Parrish and Will Bradley in the mid 1890s. Freeform typically lacks symmetry and harmony and often encourages a more emotional response from the reader. Directions Create two variations of the same informationone using a grid and the other a free-form design. Use the following information for your two designs: Size: 6 inches wide by 9 inches tall. Tagline: Refresh Yourself at the One-Stop Graphics Source. Company: Print & Bean Shoppe. Copy: We provide all your printing and design needs. Copy2: Serving a full line of specialty coffee and tea. Copy3: 6879 Marionette Avenue. Copy4: Saint Paul, MN 55101. You may use any design program to construct your designs and are welcome to incorporate clipart or images. Your clipart or images should be copyright-free. Each design should exhibit a solid understanding of the principles of design. Although different texts and resources present design in slightly different terms, the general concepts remain the same. Remember, there is not one correct answer or solution to this assessment. There are simply more effective and less effective visual solutions. Your goal is to create the most effective and visually compelling designs. You may find it necessary to make many attempts until you create the most effective designs. Design Requirements Your designs should meet the following requirements: Accurately apply grid and freeform design styles. Apply the principles of design. Create your designs in color. Use color combinations that reinforce the design concept. Use type selections that reinforce content and format. Create effective designs that attract the viewers' initial attention and encourage sustained visual engagement. Save the font library and design files in JPEG or PDF format for submission. Include a brief description for each design that explains how the principles of design influenced your design choices. Options for Drawing Most electronic drawing applications provide the option to save your work as a JPEG or PDF file, and you will need to choose a software program with this option to complete your assessment. The suggested programs for this assessment are GNU Image Manipulation Program (GIMP), which is available online for download free of charge, or Microsoft PowerPoint. Reference Lester, P. M. (2014). Visual communication: Images with messages (6th ed.). Belmont, CA: Cengage Learning.