BUSI 612 FAITH AND INTEGRATION Advertisers operate in a complex environment of local, state, and federal rules and regulations. Additionally, there are a number of advertising and business-sponsored associations, consumer groups and organizations and media that attempt to police advertising through various self-regulatory programs and guidelines. While in most situations the various rules and regulations primarily influence individual advertisers and their messages, there are situations where advertising for an entire industry can be affected. The tobacco industry has already been banned from advertising on the broadcast media, while there is currently strong sentiment to impose restrictions on the advertising and promotion of alcoholic beverages and direct to consumer drug advertising. Regulation and control over advertising come from internal or self-regulation by various groups within the advertising industry and business community as well as from external federal and state regulatory agencies such as the Federal Trade Commission. While only the governmental agencies have the force of law, most advertisers will abide by the guidelines and decisions of internal or self-regulatory bodies. It is important for all of those involved in the advertising decision making process, both on the client and agency side, to have an understanding of various rules and regulations that affect advertising and promotion and how the regulatory bodies operate. For this assignment: Search the Bible (either the Old or New Testament) for a Bible verse(s) that would guide a marketer as they developed advertisements that would be considered within the bounds of good advertising. State your Bible verse and cite the book and verse(s). In a minimum of three well-crafted paragraphs, discuss this Bible verse within the context of Advertising/Promotions. A suggested format for this assignment: First paragraph; discuss the Bible verse from a Biblical perspective. Second paragraph; discuss the theory of good advertisements and their import to the marketing of products. Include two scholarly resources (WSJ, Fortune Magazine, Advertising Age, etc. are all considered scholarly in the discipline of Marketing). Third paragraph; discuss/analyze the Bible verses import in tempering and guiding our advertising efforts.

BUSI 612 FAITH AND INTEGRATION

Advertisers operate in a complex environment of local, state, and federal rules and regulations. Additionally, there are a number of advertising and business-sponsored associations, consumer groups and organizations and media that attempt to police advertising through various self-regulatory programs and guidelines. While in most situations the various rules and regulations primarily influence individual advertisers and their messages, there are situations where advertising for an entire industry can be affected. The tobacco industry has already been banned from advertising on the broadcast media, while there is currently strong sentiment to impose restrictions on the advertising and promotion of alcoholic beverages and direct to consumer drug advertising. Regulation and control over advertising come from internal or self-regulation by various groups within the advertising industry and business community as well as from external federal and state regulatory agencies such as the Federal Trade Commission. While only the governmental agencies have the force of law, most advertisers will abide by the guidelines and decisions of internal or self-regulatory bodies. It is important for all of those involved in the advertising decision making process, both on the client and agency side, to have an understanding of various rules and regulations that affect advertising and promotion and how the regulatory bodies operate.

For this assignment:

Search the Bible (either the Old or New Testament) for a Bible verse(s) that would guide a marketer as they developed advertisements that would be considered within the bounds of good advertising.

State your Bible verse and cite the book and verse(s).

In a minimum of three well-crafted paragraphs, discuss this Bible verse within the context of Advertising/Promotions.
A suggested format for this assignment:

First paragraph; discuss the Bible verse from a Biblical perspective.

Second paragraph; discuss the theory of good advertisements and their import to the marketing of products. Include two scholarly resources (WSJ, Fortune Magazine, Advertising Age, etc. are all considered scholarly in the discipline of Marketing).

Third paragraph; discuss/analyze the Bible verses import in tempering and guiding our advertising efforts.