Instruction
I need you to write a Starbucks Case Write-up
I have attached three files: Starbucks Case study, questions file, outline file.
You have to answer all the questions based on your reading of the case that I've attached
Case write-up body:
Typed (Word),2-4 pages maximum,12 pt block format, headings, bullets ok, embedded visuals ok
Should include:
Title page:
Paper title, case name, section #, your name
Cites page:
Resources, cites, end notes
None are required
+ Any attachments you wish to include:
None are required
Charts,Tables,Maps,Visuals
Content
o Identification of main problem to be solved in the case
o Focus on answering the questions asked
o Your diagnosis of the main problem that Starbucks had to solve in 2008-09
o Key issues
o Analysis and Evaluation
o Analysis. Use evidence (reasons, data) to back up your conclusions
o Demonstrate key concepts introduced in class
o Remember: we all know the story in the case. You may refer to data like a partnership as simply "Partnership with Pepsi to market XYZ drink." You don't have to explain the partnership.
o Recommendation
o In this case, your answers to the questions and conclusions about the main problem that Starbucks had to solve in 2008-09