Instruction
I need you to write a Competition in Energy Drinks (Case Write-up) I have attached two files:
1. Competition in Energy Drinks, Sports Drinks and Vitamin Enhanced Beverages Case
2. Questions for the case, Competition in Energy Drinks, Sports Drinks and Vitamin Enhanced Beverages.
You have to answer all the questions based on your reading of the attached case that I've attached.
Case write-up body:
Typed (in Word), 2-4 pages maximum, 12 pt block format, headings, bullets ok, embedded visuals ok
Title page:
Paper title, case name, course section number, your name, and date
Cites page:
Resources, cites, end notes (only applicable if you bring in any outside materials, which is not required or even recommended)
You do not need to cite the case or any of the required readings, videos or other sources.
+ Any attachments you wish to include:
Again, none are required
Charts, Tables, Maps, Visuals
Content
o Identify the main problem to be solved/ recommendations to make in the case
o Focus on answering the questions asked. These are posted on Canvas in the module for Week 3.
o Present your diagnosis of the attractiveness of the Energy Drinks, Sports Drinks and Vitamin Enhanced Beverages Industry to your "clients" in your answers.
o Identify the key issues as you go.
o Analysis and Evaluation
o Analysis. Use evidence (reasons, data) to back up your conclusions
o Demonstrate key concepts introduced in class (here the tools identified above)
o Remember: we all know the story in the case. You may refer to companies or phenomena as simply "market position of Red Bull," for example. You don't have to explain that market position.
o Recommendation
o In this case, your re commendation is your answers to the questions and recommendations to Coca-Cola, PepsiCo and Red Bull.
no plagiarism!