Instruction
Secondary Data AssignmentDue Monday, Sept. 18I
My product category is about (tires)
Find as much information as you can about the users for this product. Make sure you reference your sources of information.
What are the customer demographics (size of market, profile in terms of age,income, education, occupation, geographic location, etc.)?
What are customers media habits and information sources?Who influences their behavior?
What are customers key motivators, interests, lifestyle?What are the most common complaints customers have about using this category of product or service? About specific brands?
What is the timing of the purchase or use: seasonality? Customer life cycle?
All the questions you should answer them so just find research on those questions. This assignment should be 2-3 typed pages long. Make sure that you interpret the data - dont just report the data. You must cite at least five (5) sources in the paper and include them in the reference list at the end of the paper. One of the sources must be Simmons.
No plagiarism! and I need it within 6 hours.