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Please write each question individual attachment, for example the question and the answer below it. Each question at least one page. The title of the course Applied public relations Q 1 When do you think it would be appropriate to send a video news release? Q2 What is the 'who cares' test? What can you do to make sure you pass that 'test,' if you were sending out press materials? Q3 What does the lead of a press release have to do? Q4 What are some supporting materials you could add to make a press kit more powerful? Q5 What are the key components of a press release? Q6 Why is it important to identify individuals within a connector organization? What are some strategies for selecting these individuals? Q7 Discuss the criteria used by marketers when evaluating a connector organization. What are the three major sources of information used in the evaluation process?

Date Posted: 19/09/2017
Category: Business
Due Date: 22/09/2017
Instruction
Please write each question individual attachment, for example the question and the answer below it. Each question at least one page. The title of the course Applied public relations Q 1 When do you think it would be appropriate to send a video news release? Q2 What is the 'who cares' test? What can you do to make sure you pass that 'test,' if you were sending out press materials? Q3 What does the lead of a press release have to do? Q4 What are some supporting materials you could add to make a press kit more powerful? Q5 What are the key components of a press release? Q6 Why is it important to identify individuals within a connector organization? What are some strategies for selecting these individuals? Q7 Discuss the criteria used by marketers when evaluating a connector organization. What are the three major sources of information used in the evaluation process?
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