Marketing 204 class , 2 question

Book ,Marketing an introduction by Gary Armstrong , Philip Kotler . i want simple word , due in 15 hours . 1. As you are “out and about” during this week, take the time to really examine a product package and the label on that product. Discuss what you see and what you learned. Are there any unique characteristics present? Did the company using branding/logos to identify the item? How effective were they? What specific information does the label contain? Is this helpful? How would consumers use this information? Is there anything that would specific target an individual consumer segment? Save your work in a Word document, using last name, first initial, package.docx file name. 2.Go online to a retailer’s website, or physically go to a store. “Look around and determine the different “departments” presented. Now, identify a specific depart or groups of similar products. Identify the number of different product lines presented here. Discuss what you see/have found. How “deep” are the offerings—i.e. sizes, prices, etc. Now back out—look at the overall product mix (assortment of different product lines). Discuss all that you see. How “broad, or narrow” is the product mix offered.