Instruction
Submit a one-page paper answering the following question; what types of legal issues does a company like Mattel face when a recall happens? Do you or would you continue to buy from Mattel after understanding the risks associated with their products? Please use an introduction and a conclusion.
Criteria for earning points
Students will write a paper in APA format, which will include a cover page, introduction and conclusion, and a reference page
Instructions are followed; assignment fully and clearly responds to questions asked.
Demonstrates understanding of the topics involved.
Demonstrates critical thinking, personal insight, and relevance to the course topics.
Incorporates at least 3 outside resources
http://www.nytimes.com/2007/08/15/business/worldbusiness/15imports.html
http://www.marketingweek.co.uk/five-strategies-for-a-successful-global-brand/3015220.article
http://adage.com/article/the-big-tent/multicultural-marketing-wave-future/229842/