Instruction
Who's this industry expert on WISH-TV? He looks familiar.
http://wishtv.com/2017/02/03/advertisers-pay-millions-for-air-time-during-super-bowl/ (Links to an external site.)
Well, earlier this year we saw the Super Bowl and since evil prevailed yet again, er I mean even though the Patriots won in an exciting game, the highlight for this ad nerd professor were the Super Bowl ads. You can find them at:
http://admeter.usatoday.com/results/2017 (Links to an external site.)Links to an external site.
For this post, you'll pick on ad. NOTE EACH STUDENT MUST PICK A DIFFERENT AD.
Your task is to then analyze how effective this ad is, through the lens of your learning re: consumer behavior, brand management, and/or other course concepts.
If you need to talk about the target of the brand (try to figure out that out using a little online detective work, not just guessing yourself).
Please note, THIS CAN NOT JUST BE AN OPINION PIECE. It needs to be supported with well-reasoned theory/learning from class materials and/or our sessions.
All in all, I want a perfect paragraph or two (100 WORD MAX...101 words or more equals automatic zero) of well-thought out, well-written analysis exploring the efficacy of your ad--was it good, or bad, or in-between, and why?
Please note if you use outside sources in your response, you'll need to cite them properly--see the Citation Guide under the Files folder of this Canvas site for that.
Thanks! I'm looking forward to reading these!
NOTE THAT SINCE YOU HAVE TO PICK A UNIQUE AD, THE BEST THING TO DO IS TO GO TO THAT AD METER SITE, PICK ONE OR TWO YOU'D LIKE TO DO, MAKE SURE THEY AREN'T TAKEN BELOW BY A CLASSMATE, AND POST A RESPONSE LIKE "I'm doing the horrifying Humpty Dumpty ad from TurboTax." (You can leave out the horrifying, of course :)
That way you'll reserve your ad--then just go back and reply to that initial response with your analysis before the deadline.