Instruction
double-spaced.
Format: Printed, double-spaced.
Heading on First Page, Top Right: Industry/Company/Your Name
Single staple on left-hand side, no binding
Citations of all sources using APA style, and complete and accurate Reference List at the end of paper
Target of min 6 – 8 quality research sources.
Attach any supportive figures or analysis (max 3 pages), but best to incorporate key analytical information (i.e. revenue growth rate) within the body of your discussion.
Include analysis of at least three (3) important trends (e.g. 5-year trend of ROA for your company, 5-year trend of company share for your company and a major competitor)
Comparative analysis is NOT required in this phase of the project, although certainly you may make competitive comparisons of you like (i.e. trend analysis – your company only – is required). Comparative analysis is the focus of the Final Paper / Presentation, and it is completely optional in this Company Analysis phase of the project.