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please ASAP marketing assignment

Date Posted: 01/11/2017
Category: Business
Due Date: 04/11/2017
Instruction
Macy's has been struggling to compete in the fashion retailing industry. Read the two cases below and answer the questions that follow: http://adage.com/article/cmo-strategy/macy-s-unveils-marketing-strategy-cmo/309290/ http://adage.com/article/cmo-strategy/macy-s-pins-hopes-marketing/310089/ 1. What are the main reasons for Macy's struggle? 2. How does the new CMO plan to reposition Macy's brand? 3. How's the new promotion mix different from the traditional one Macy's had been implementing for a long time? By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution's policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.
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