Instruction
Your company is getting ready to expand their product offering into a new state, and your boss, Mr. Brad White, has asked you to determine which of these following locations would provide the best market to attract new customers. The target market for your product has the following characteristics:
Age: 30-40
Education attainment: some graduate school or master’s degree
Income: $60-75,000
Marital/Family: married with children over the age of 10
The four cities the company is considering, and that you have been asked to review and select from are:
Grand Rapids, Michigan
Peoria, Illinois
Milwaukee, Wisconsin
Cedar Rapids, Iowa
Using the data available at ERSys.com, review each of the four cities, and select the one you think will provide the best opportunity for the company to develop a new consumer market. Write an inter-office memo to your boss that includes a summary describing the market potential based upon the target market for each of the four cities. Then indicate the city you recommend for the new market. Justify your selection, based upon the data available to you at the ERsys.com site. This memo should be one- page in length, using Word default settings, and written in business memo format. (Not APA format, so this will be single-spaced, using a Memo format header.)
Specific information you will want to analyze on this site: demographic statistics on age, income, education, ethnicity, and family characteristics. It is also helpful to take note on charts and tables the comparisons of data across the three other cities given. This gives you a basis of comparison to other major cities in the state.
Make sure to do it with :
Introduction: tone is set; goodwill noted
Body: Strategy and organization
Body: Fluency; clarity; coherence
Overall effect; originality; completeness; accuracy