FOR ESSAYSTAR - Peruse the list of brands and select any for which you have interest. For each, observe whether brand equity has been trending up or down over the past few years:

Chapter 6 in your textbook introduced you to the concept of brand equity, an important measurement of the value vested in a product’s brand in-and-of-itself. Different formulas for calculating brand equity exist. One well-publicized approach is that of Interbrand, which annually publishes its Best 100 Global Brands list. Go to the location on the Interbrand website at http://www.interbrand.com where it provides these rankings for the present and past years. Peruse the list of brands and select any for which you have interest. For each, observe whether brand equity has been trending up or down over the past few years: Discuss at least 3 ways Interbrand explains the changes (or stability) in each of the 5 brands you selected. Discuss whether or not you agree with Interbrand’s assessment or have another opinion why your brand’s equity is what it is. Discuss what a marketer could learn from the lists if he or she wanted to create brand equity for a new or existing product? Next Question? Length: Please write your response in essay format and limit your response to 1 page using 1.5 line-spacing. Assessment: This part of the assignment will be assessed using the following criteria: Level of detail in the explanation of CRM Use of marketing terms and concepts to support the process Review the information about Customer Relationship Management in your textbook and answer the following questions. What is CRM and why is it important? (5 points) Describe the steps used in implementing a CRM System (5 points)