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Description: 1. If the goal of a promotion plan is to build up the image of the company or the industry, institutional advertising may be used. By contrast, if the advertiser wants to enhance the sales of a specific good or service, product advertising in used. 2. Review the information on major types of advertising including the various types of product advertising

Date Posted: 23/11/2017
Category: Business
Due Date: 24/11/2017
Instruction
Then watch an hour or two of prime-time television. Describe the specific advertising commercials you saw and what type they were. How did they build the brand, not sell something? describe 3 of the commercials and their brand building strategy. What ideas or words were they trying to associate with their company. Be creative with your answers. ANY QUESTIONS PLEASE DONT HESITATE TO ASL
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