Instruction
You should do Topic Report should be written in the form of a business memo. Identify the top five (5) things/points you think are most important to marketers. Discuss the consumer as well as the marketer perspective of the impact this item/issue/practice has. This paper should be written as an executive summary or brief, using APA formatting, and include your references that you have cited in-text
guide:
Identified 5 most important points
Discussion related to impact on consumers
Discussion related to importance to marketers/managers
ORGANIZATION, CLARITY & CONTINUITY -------
3 pages
Topic flows smoothly, no 1-2 sentence paragraphs
Material is presented in logical progression of topic
SOURCE CITATIONS AND REFERENCES ------
In-text citations for references/sources
References formatted correctly
References merged as ONE document
NEATNESS & ACCURACY ------
Spelling/Grammar/Punctuation
Professional appearance/neat