Instruction
INSTRUCTIONS:
IMPORTANT: CHOOSE DIFFERENT ADS FROM EACH OTHER, THUS CONSULT THE CLASS AND/OR INSTRUCTOR.
1. You can choose to work individually, in group or in pair: ALL the members have to upload the work in B.B.
2. Compose a Windows-PPT presentation with 3 to 4 pictures taken from the 2 ads. The 2 ads have to be about the same item and, in case, same brand. Ads in different languages are permitted but remember that, following denotation/connotation, you have to explain the meaning of all the words in your presentation! The following topics are present in your book –Diestler-. Write 9 slides in Times New Roman, 20, as follow:
SLIDES
1
cover page (student/s, course, section, instructor, assignment title)
/ (if not present: -2% from the total grade)
2
introduce the two ads (at least 4 lines)
2%
3
Analyze the first Ad with inductive reasoning (at least 9 lines)
3%
4
Analyze the second Ad with inductive reasoning (at least 9 lines)
3%
5
Compare & Contrast the 2 ads with deductive reasoning (at least 9 lines)
3%
6
Explain the assumptions / values / ethics involved (at least 9 lines)
3%
7
Detect and explain a fallacy for each Ad (at least 6 lines)
2%
8
Detect and explain one denotation and one connotation for each ad (at least 6 lines)
2%
9
Conclusion: write an opinion on the 2 ads using fair-mindedness / active listening
2%
TOTAL GRADE
20%
Make an outline for your presentation