For ESSAYSTAR Length: Please write your response in point form and limit your response to 2 to 3 pages using 1.5 line-spacing.

Length: Please write your response in point form and limit your response to 2 to 3 pages using 1.5 line-spacing. Assessment: This part of the assignment will be assessed using the following criteria: Understanding of the factors that influence the adoption and diffusion of innovation. Identification and description of the marketing mix implications of each factor in this context. As a member of Microsoft’s a new product team you participated in the development and marketing of “Surface” the company’s entry into the tablet world. Go to Microsoft’s website at http://www.microsoft.com/Surface/en-CA. Review the product information about their tablet, the Surface. Consider the product factors that influence the rate of adoption and diffusion of innovation. For each of the five factors, explain how that factor might affect the speed of the adoption of the new tablet, the Surface. Will each factor increase or decrease the rate of adoption? (10 points) Identify five other non-product-related factors that might influence the rate of diffusion of innovation. Draw from your own experience on what influenced you to buy or not to buy a new product. (5 points) Then make five marketing recommendations to the Microsoft’s team manager that will speed the adoption of the new product now that it has been introduced. These might relate to personal factors, sociocultural factors, organizational factors, or other factors outside of the control of marketers. (10 points)