Instruction
Market location
Describe economic conditions
Describe political environment
Describe cultural issues as applied to your product
Describe environmental issue(s), if appropriate
Legal issues
What laws or regulations impact manufacture of your product
What laws, regulations and/or intellectual property issues impact sale of your product
Government/Non-governmental interests
Which government agencies/organizations regulate your product and/or marketing/sales of your product & what are the concerns
Which non-governmental organizations/consumer groups could impact sales/marketing of your product & what are the concerns
What impact does your product/manufacturer have as related to “Corporate Social Responsibility”
Health
Environment (sustainability, environmental stewardship)
Community
Target market
Describe your target market
Age
Gender
Ethnicity
Income level
Other important attributes
What is the product’s position in the marketplace
Lifestyle/Social class
Price
Attributes/Characteristics
Product class
Competitors
Occasions
Users
Quality
Advertising
What advertising medium do you propose
Local or global advertisements
How will you present the product
What product attributes will you promote
Describe specific actions to convince the target market to buy your product