I need 2 separate paper for my marketing class, first one 1 or 2 pages with 1-2 references. 2nd Paper, at least 2 pages with 1-2 references. Both APA style. please see the instructions.

Date Posted: 17/02/2018

Category: Business
Due Date: 19/02/2018

Instruction

First paper (1or2 pages): Pick a local (city, region, or country) brand that has been very successful competing against the bigger global brands in its product category. What are the elements of its strategy that have enabled it to achieve this success? Second Paper (2or3 pages): Read the article: “Thirsty for Growth, Liquor Giant Taps African Market” LINK: http://ih.advfn.com/p.php?pid=nmona&article=67961057 and then perform a case analysis that covers the following questions: Why haven’t Diageo’s global branding strategies worked in Africa? What has the company done to change its marketing strategies? Are there risks to the Diageo brands to the new approach? What are the social implications of Diageo’s actions?

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WBURO 8 years, 7 months ago
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