Instruction
After reading the article, answer those questions:
The case write-up should focus on addressing the following questions.
1. Perform a SWOT analysis for Apple.
2. Summarize Apple’s product segments, and suggest where it can pursue continued growth.
3. Identify the top challenges that Tim Cook faces and how he should address them.
4. Considering the internal and external environment for Apple, develop alternatives for how it can adapt to increased competition.