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Need 2 separate papers for my marketing course, both APA style, each 2 pages with 2-3 references.

Date Posted: 25/02/2018
Category: Business
Due Date: 27/02/2018
Instruction
First paper: Consider the three major categories of new products: “really new” products (ones that create new product categories like iTunes for digital music), new products in existing product categories, and line extensions which are just new varieties of existing products (such as new flavors). How does the job of the marketing manager differ for these three kinds of new products? How does a marketing manager forecast product demand each of these categories? Second Paper: Consider two product categories: soft drinks (colas) and smartphone apps. While perhaps not true in all countries, colas are normally considered to be in a mature category while smartphone apps are in some growth phase. Answer two questions: 1)What are the differences between the markets in terms of consumers and competitors? 2)Based on your answer to #1, how are the decisions on price, advertising, and distribution channels different for the two brand managers?
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