consumer behavior analysis

1 page, and my product is TV 1. Briefly describe a particular product category of your choice. Try to choose your product category so you can come up with several meaningful distinct segments. Try to balance creativity and convenience. One factor that will influence your project’s grade is overall creativity. If you select a product category outside your comfort zone (i.e. one that does not include you or your teammates as frequent users), your project will be a lot more interesting for all of us. You might, for instance, select a toy brand that your kid cousin and his friends follow, a beauty product that targets people like your grandmother and her peers, etc. On the other hand, you should be able to access people who are frequent users of the products in the chosen category. You will need to interview or survey such people. Understandably, the most convenient sample of people may be your fellow students, but there are likely other target markets you will be able to access with a little more thought and effort. Note that it is not necessary that you select a product category with users outside your own demographic; there are other ways to make your project creative.