I want a literature in my marketing topic. the topic is culture effect on marketing strategies. You will find the articles in the attachments. the first 2 in a ward doq, and the third one is in pdf. You can start the third one from (the marketing concept) page 3, till (confucian Dynamic) page 7.

“The review of the literature provides the background and context for the research problem. It should establish the need for the research and indicate that the writer is knowledgeable about the area” (Wiersma, 1995, p. 406). B. The literature review accomplishes several important things. 1. It shares with the reader the results of other studies that are closely related to the study being reported (Fraenkel & Wallen, 1990). 2. It relates a study to the larger, ongoing dialogue in the literature about a topic, filling in gaps and extending prior studies (Marshall & Rossman, 1989). 3. It provides a framework for establishing the importance of the study, as well as a benchmark for comparing the results of a study with other findings. 4. It “frames” the problem earlier identified. C. Demonstrate to the reader that you have a comprehensive grasp of the field and are aware of important recent substantive and methodological developments. D. Delineate the “jumping-off place” for your study. How will your study refine, revise, or extend what is now known? E. Avoid statements that imply that little has been done in the area or that what has been done is too extensive to permit easy summary. Statements of this sort are usually taken as indications that the writer is not really familiar with the literature. F. In a proposal, the literature review is generally brief and to the point. Be judicious in your choice of exemplars—the literature selected should be pertinent and relevant (APA, 2001). Select and reference only the more appropriate citations. Make key points clearly and succinctly. G. Committees may want a section outlining your search strategy—the procedures you used and sources you investigated (e.g., databases, journals, test banks, experts in the field) to compile your literature review. Check with your Chair.