Instruction
Q1)
Select two organizations that are communicating to their target audiences via two or more of the following: websites, social media, video and/or mobile media, newsletters, and blogs. Contact your Open Learning Faculty Member to ensure that these two organizations have not been used by a fellow student in the last six months.
Describe the online strategies each of these organizations are utilizing as evidenced by their websites, social media, video and mobile media, newsletters, blogs, etc.
Compare and contrast at least two of their online strategies for these two organizations using marketing communication concepts, terms, and information from your course materials.
What conclusions can you draw about each of these organization’s online strategies? Are they effective or not? Explain your answer.
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Q2)
As you learned in this module, successful supply chain strategies and tactics can lead to lower product costs and competitive pricing for consumers. Walmart (http://www.walmart.com/) makes a promise to its consumers through its slogan: “Save money. Live better.” There are numerous supply chain strategies and/or tactics Walmart employs to keep its promise to its consumers. Identify these strategies and tactics.
Select one strategy or tactic not previously discussed by another student and talk about how Walmart uses it to keep its promise to its consumers.
Is this strategy or tactic a competitive advantage or sustainable competitive advantage for the organization?
Explain the reasons for your answer.