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ECOM09:The objective of this assignment is to increase your knowledge about how businesses are leveraging the internet to conduct business. Because you will be using public websites to do your research, the focus will be on marketing, sales, and customer service transactions with end-consumers (B2C).

Date Posted: 20/03/2018
Category: Business
Due Date: 24/03/2018
Instruction
Attached requirements .. for : Choose an industry of interest in which several companies have developed online e-business strategies with public B2C sites. This industry might include traditional companies operating as bricks-and-clicks firms, as well as dot.com companies. Review several websites for companies in this industry, then select 3-4 companies that you think will provide an interesting comparison on how companies are leveraging the internet today. Include at least one company that is based in the Middle East. (Hint: you might want to include one company with a website that you think is significantly inferior to at least one other company’s site). Analyze each of the websites in terms of the overall look and feel of the site from the perspective of the targeted consumer, as well as how well each site has addressed the “7 Cs” in the model developed by Rayport and Jaworski
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