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Status: Completed

marketing report for intro to marketing 9 pages duo in 12 hours

Date Posted: 18/04/2018
Category: Business
Due Date: 18/04/2018
Instruction
The group must analyse the offering of the company and suggest a new product to be offered in 2018. The group must be able to use all marketing tools, theories and strategies learned in lectures. (submit the suggested strategy week 4). It is important to have an effective integrated marketing starategy included in the budget. The report should be written in a good business writing style. (submit everything by week 5) Presentation of the report is part of this project. (week 6) Table of contents Chapter 1 Situational Analysis 1.1 Company’s profiles - Description 1.2 Consumer analysis 1.3 Competitor/ Industry analysis 1.4 SWOT analysis Chapter 2 Marketing strategy 2.1 Product /market focus (generic strategy/ Ansoff Matrix) 2,2 Differentiation strategy 2.2 Positioning - Marketing program (4P’s/ marketing Mix strategy) Chapter 3 Implementation 3.1 Financial Data Projection 3.2 Implementation 3.3 Evaluation and control
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  • done
    User_11860 | Apr 18, 2018, 17:58 PM
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