Power point presentation: Topic : factory of plastic in Russia TASK DETAILS: This is an oral presentation of your Market Entry Plan. Students are required to use the country selected from their research and comparison in Assessment 1 and 2 to create the market entry plan. The company and product may be selected from internship companies (where applicable) or by an instructor authorised company. Students should use proper business terms throughout the presentation relating to market entry methods, marketing and human resource management. This presentation should be approximately 15-20 minutes in duration with a QA session on completion.

The topics for your presentation: 1. Introduce self and topic. 2. Briefly discuss your chosen international market. Why did you choose this market over the other choices? 3. Briefly discuss your company and product(s) for the class. What type of business is it? 4. Explain your mode of entry into the new country with justification and advantages of this mode over the other options. 5. How did you segment your market? Discuss all 4 bases of segmenting. 6. Give a full and detailed customer profile and a description of your main target market and your secondary target market in the new country. 7. How will you need to adapt your Marketing Mix for the new country? What do you need to change regarding: a. Product b. Packaging c. Pricing d. Advertising and promotions e. Distribution/sales method f. Locations g. Product positioning for your new market 8. Create a Human Resource Management table identifying the key positions for success in the new market. 9. Specify the staffing framework selected with justification as well as expatriate preparation programs that will be implemented. 10. Select one of the positions to be filled and work out a compensation package to be competitive in the new market. 11. Conclude your presentation and take any questions.