Instruction
In order to illustrate the four different types of social strategies that can be used by a large corporation, and explain the distinction between digital and social strategies. The following format may be useful in outlining the case and uncover the solution. This paper will be no more than one page and include the following format:
Introduction which identifies questions posed by the professor
Develop an argument backed by data from the case to answer the questions
Conclude your paper with a summary
Case Analysis:
Evaluate the Nike+ ecosystem as a foundation for the company’s social strategy.
How does Nike use Facebook, Twitter, and YouTube for its digital strategy?
How does Nike integrate its digital strategy with its social strategy?
How was Nike+ able to develop such a rich, integrated social and digital strategy?