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Capstone Project

Date Posted: 18/07/2018
Category: Business
Due Date: 19/07/2018
Instruction
Building a Customer Service Strategy: Proposal Project Description: Individually, you will be creating a customer service strategy aimed at building and sustaining customer loyalty for your chosen company. You have been hand selected by the CEO to propose a customer service strategy to the Board of Directors for your organization in an effort to convince them that they should adopt your strategy. Your company has been struggling to attract and retain customers. You believe this is due to the lack of focus on customer service. Once you have finalized the proposal by completing the 3 Capstone Project parts, present your strategy to the class, who will act as your Board of Directors. The overall length of the presentation should be 5-10 minutes. Choose a company (fictitious or real) and explain the reasons for your choice.  Decide on the type of business the company is in and write a 1 paragraph description of it. This will help personalize your strategy.  Choose a position & title for yourself within your organization.
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