Instruction
Please follow the attached Rubric below.
Your second longer-term assignment in this course is to complete an observation journal, where you will use the previous information collected in your
comparison template to apply social scientific observations to help you to develop a question about the ads that a social scientist might ask. The work you do on
this observation journal will directly support your work on your third-course project, the final reflection, which is due later in the course.
This observation journal assignment will assess the following course outcome, which you focused on throughout Theme 2:
• Develop questions about fundamental aspects of human behavior that inform personal assumptions, beliefs, and values using evidence from the social
sciences
Prompt
Your second-course project is an observation journal. You have already gathered your advertisements and completed your comparison template to determine
the social science approaches that are relevant to your ads. For this assignment, you will use that information to write an observation journal that will ask you to
draw conclusions from the ads and, eventually, devise a social science question that you might like to investigate. The critical elements of this assessment will be
evaluated in your observation journal.
Specifically, the following critical elements must be addressed and will be graded using the rubric at the end of this document: