Instruction
Why do companies go global?
Sign up at the below link to view the pdf on "10 Reasons to go International" in 10 Reasons to go International. Link: http://atlantric.com
Read Ready To Go Global? 6 Tips To Help You Decide : link: https://www.forbes.com/sites/cherylsnappc
What are Blue Oceans?
Investigate the concept of Blue Oceans that focuses on the pursuit of differentiation and low cost while creating a new demand in the marketplace.
Highly Recommended Read: Blue Ocean Strategy: How to Create Uncontested Market Space And Make The Competition Irrelevant by Kim and Mauborgne. This book presents an alternative to swimming in red oceans where competition is fierce. : link: http://library.books24x7.com.prx-stratford.lirn.net/toc.aspx?bookid=11368
Assignment:
Make a graphic to share that builds a profile of the company.
Include: mission, vision, organizational structure, corporate culture, product and services, resources available, and any other information you feel is important as you consider moving this company into the global market.