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2 page Paper APA format on Evaluating a Website

Date Posted: 09/09/2018
Category: Communications
Due Date: 09/09/2018
Instruction
For this assignment, you will evaluate the effectiveness of a website. Assignment Requirements: • Choose a website associated with a product, company, or organization. Briefly describe the website. What is the overall visual appeal? Is it user- friendly? Does it make you excited about the product, company, or organization? • Focus on the concept of convergence. How might the website use convergence to communicate more effectively with its audience? What examples of convergence do you see? • How does the website use social media? Are there links to social media platforms? Briefly describe the social media present on the website and identify ways the website can better utilize social media. • Analyze the information found on the website. Is there information missing that would be beneficial for audience members to have access to? • Summarize the overall effectiveness of the website in communicating its message to audience members. What could be done to get users to log on more frequently? Books and sources Borchers, T. (2013). Persuasion in the media age (3rd ed.). Long Grove, IL: Waveland Press. Chapter 4: Media Influences on Persuasion Hilderbrand, C., Haubl, G., Herrmann, A., & Landwehr, J.R. (2013). Conformity and the Crowd. Harvard Business Review, 91(7/8), 23. https://hbr.org/2013/07/conformity-and-the-crowd and Newspaper. (2015, April). News Organizations Try to Grab Readers By Their Wrists with the Apple Watch. http://news89.net/news-organizations-try-to-grab-readers-by-their-wrists-with-the-apple-watch/
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