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Marketing case study , 3 pages max , double spaced and 2 sources

Date Posted: 24/09/2018
Category: Business
Due Date: 25/09/2018
Instruction
In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own web site. The pricing plan represented a significant break from the industry standard of fixed prices for music, typically .99 cents for individual songs and upward of $9.99 for complete albums. -How viable is such a "name-your-own-pricing" plan? And what does Radiohead's move say about the future of the music industry? What this the right move for the band? - 3 Pages max, double spaced, and make sure you have appropriate in text citations and end notes.
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