Instruction
Need participation points. There are 5 posts to be done and below are the key points to touch on. Each 5 need 80-100 words. Thanks!
Post 1 (80-100 words)
List and describe three types of need-satisfaction presentation strategies
In you own words: The three types are:
Need Satisfaction—The Informative Presentation Strategy
To be informative, a message must be clearly understood by the customer. Of course, clarity is important in any presentation, but it needs special attention in a presentation whose primary purpose is to inform. The informative presentation emphasizes factual information often taken from technical reports, company-prepared sales literature, or written testimonials from persons who have used the product.
Need Satisfaction—The Persuasive Presentation Strategy
Many salespeople believe that, when a real need for their product exists, the stage is set for a persuasive presentation. Persuasion is a communication process by which you motivate someone else to voluntarily do something you’d like them to.
Need Satisfaction—The Reminder Presentation Strategy
Studies show that awareness of a company’s products and services declines as promotion is stopped. This problem represents one of the reasons many companies employ missionary salespeople to maintain an ongoing awareness and familiarity with their product lines. Other types of salespeople also use this presentation strategy. Route salespeople rely heavily on reminder presentations (sometimes called “reinforcement presentations”) to maintain their market share.
Post 2 (80-100 words)
In your own words: Present guidelines for creating consultative presentations that add value
Adapt the Presentation to Meet Unique Needs of the Customer
Cover One Idea at a Time and Use an Appropriate Amount of Detail
Use Proof Devices to Demonstrate Buyer Benefits
Appeal to as Many Senses as Appropriate
Balance Telling, Showing, and Involvement
Develop Creative Presentations
Choose the Right Setting
Post 3 (80-100 words)
In your own words : Describe the elements of a persuasive presentation strategy
Place Special Emphasis on the Relationship
Target Emotional Links and Use a Persuasive Vocabulary
Sell Specific Benefits and Obtain Customer Reactions
Use of Showmanship
Minimize the Negative Impact of Change
Place the Strongest Appeal at the Beginning or End
Use the Power of Association with Metaphors, Stories, and Testimonials
Post 4 (80-100 words)
In your own words Describe elements of an effective group presentation
Enhancing the Group Presentation with Mental Imagery
Audiovisual or Media Enhanced Presentation Fundamentals
Selling Tools for Effective Demonstrations
Product and Plant Tours
Models Photos, Illustrations, and Brochures
Portfolios
Post 5 (80-100 Words)
In you own words Describe the principles of formal negotiations as part of the win-win strategy
Negotiation Is a Process
Planning for Formal Negotiations
GATHER INFORMATION BEFORE THE NEGOTIATION
DECIDE TEAM VERSUS INDIVIDUAL NEGOTIATIONS FOR BOTH SELLER AND BUYER
UNDERSTAND THE VALUE OF WHAT YOU ARE OFFERING
DETERMINE YOUR GOALS AND FINANCIAL OBJECTIVES
PREPARE AN AGENDA
PREPARE A NEGOTIATIONS WORKSHEET